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Michael kors outlet touched down in Singapore to a whirlwind of activities, which included having an orchid named after him (the Dendrobium Michael Kors), the opening of the brand’s largest retail store in South-East Asia which carried menswear for the first time in the region and an informal dialogue session with Alina Cho, former host of CNN’s Fashion: Backstage Pass.Kors has been in the business for 35 years and commands a retail empire encompassing sportswear, accessories, footwear, womenswear and menswear. Positioning itself as an American luxury sportswear house, it has a presence in over 95 countries.
He’s been the creative director of French fashion house Celine, a judge on Project Runway and the recipient of numerous awards and accolades.Aiming for affordable luxury with a sense of exclusivity, it seems to have worked so far. Rumblings in the market currently indicate that it’s not all champagne and glamour, but you wouldn’t know it with the launch of the Michael Kors flagship store at Mandarin Gallery.During the interview he says the rules in menswear have changed with men wanting more in their wardrobe: “I think the men’s market is exciting in general and changing because of that, just all the rules changing, particularly when you get into warm places, so it’s a great opportunity for us. So we start here, the store here in Orchard Road is the largest in South-East Asia and I think so many people come through Singapore, it’ll be the introduction of the men’s collection for this whole region.” (see box for essential pieces for menswear).
The two-story store itself is spacious and inspired by the brand’s signature use of metallic and texture. This facade has luminous screens made of light-reflective facets set within a grid of internally lit recesses. There’s also a large-scale video screen on the first and second story exterior.The ground floor has a selection of accessories (including handbags and small leather goods) from the michael kors taschen outlet collection and Michael Michael Kors labels. There are also watches, jewellery and eyewear plus the brand’s fragrances.Then there’s the women’s ready-to-wear from the Unides Creative label with personal stylists on hand. To complete the luxe fashion experience, there’s a grand shoe salon. Menswear and men’s accessories are on the upper level.To celebrate the opening, there is a special limited edition collection which has three handbag styles and a pack of six stickers. The collection pays homage to the red in the Singapore flag and each bag will include a limited-edition plaque on the interior.
Hollywood star Kate Hudson flew in for the grand opening, which saw celebrities Marion Caunter, Jojo Goh, Deborah Henry and Kavita Sidhu (Malaysia), Fann Wong and Jeanette Aw (Singapore), Praya Lundberg (Thailand) and Jessica Gomes (Australia).The self-professed city boy who coined the term jet set, which aptly describes the look of his brand – relaxed, easy glamour – says that it’s important is to always keep an eye on the customer. This is something he has consistently been doing from his early days in the industry.“I always had my eye on the customer, always. And I always tried to be on the street and see what’s happening. I think about the trajectory, when I started at Lothar’s and I was 19-years-old. If we sold three of something I thought it was thrilling and then I went into my own business and 30 of something was exciting, and now it could be 3,000, it could be more but I keep my eye on the customer.”